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Fashion >>
Lakme Indian Fashion Week 2002-03 >> Satya Paul
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Satya Paul
Satya Paul
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He was born in Leigha, Muzaffargarh in Pakistan,
and cameLeigha, Muzaffargarh in Pakistan,
and came to India during the partition times. A pioneer
in the industry, he is the founder of two of the best
stores in the country - Heritage and
L'affaire. They have both been at the forefront
of fashion retailing since the early seventies. This
exposure, as well as working with weavers in their own
villages, travel to the west for exports since the
seventies told him to start marketing the work that he
was doing as a 'designer brand'.
Satya Paul was launched seeing the future
of fashion industry in 1985. The Satya Paul brand is the
premier designer brand for saris, fabrics, ties and
scarves. He is extremely versatile as a designer,
playing with elements and design, and fabrics from all
over the world. He has been a supporter and promoter of
the various crafts of weaving from all over the country
and also one to use the latest in technology to create
design from all over the world. One of his major
contributions to design has been of questioning and
changing the way we wear and perceive the sari and
salwaar kameez by innovating the very form and drape of
it.
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