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Fashion >>
Designer Menswear : Sunita & Lalit Jalan
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Tarun Tahiliani has amazing
achievements to his credit. A graduate from the
Wharton Business School, he is now one of
India’s ace designers with an international
fame. He has designed Jemima Khan’s wedding
outfit. Find out more about him in this
free-wheeling interview. 
At the Lakme India Fashion Week (LIFW)
2002, one can expect surprises and more
surprises from couturier Tarun Tahiliani.
Tahiliani is best known for his feminine
silhouettes that epitomise style, craftsmanship,
quality and class. This year his ramp is going
to be ablaze with his “only-men’s” collection,
the reason being the launch of this menswear
line.
To promote his new men’s line
Tahiliani has come out with an all-male
collection at the LIFW 2002. Does the event
excite him? What does he feel about the fashion
week? He says, “Last year I presented my
collection at the Grande Finale. This year I
have decided to go for a solo show. Obviously, I
want to make my presence felt at the event. I am
very much enthusiastic about the fashion week.”
According to him, the planning and
infrastructure for the fashion show this year is
much more organised as compared to the LIFW
2000. He says, “The sailing is smoother. Of
course, I would prefer New Delhi since I am
based there. Delhi, being India’s trade fair
capital is more geared to host an event of such
scale.” But, he is just about at equal ease in
Mumbai as he is in Delhi.
A transition
from business to fashion (Tahiliani is a
graduate from the Wharton school of business)
was not that difficult for him. He says,
“Business was like a pastime activity for me. I
did not realise at that time that I was moulded
for fashion, so I was involved more in
business.” He found the business school very
boring. When he joined the Fashion Institute of
Technology, NY for specialising in fashion, it
was a different experience. He never missed his
classes.
Fashion
has its own set of peculiar rules that one must
follow. One has to be very rational about one’s
collections.
| Tahiliani
launched his fashion career by opening Ensemble,
one of Mumbai’s first haute couture stores, and
hasn’t looked back since then. After handing
over the reins of Ensemble to his sister, he
launched his own label, Ahilian and joined the
ranks of a designer. His first solo show “The
Rubaiyat” in September 1994 at the Dorchester,
London was a stepping stone for greater
achievements as an international couturier. His
impressive oeuvres prompted Jemima Khan to
assign him the design work of her wedding dress.
Being a business and fashion student,
“the business of fashion” (which the LIFW really
aims at) should make more sense to him, but
Tahiliani thinks otherwise. He says, “Fashion
has its own set of peculiar rules that one must
follow. One has to be very rational about one’s
collections. A background in business has
nothing to do with being a fashion designer.”
Tahiliani men’s collection for the LIFW
2002 promises to be sexy, modern, slick and full
of silhouettes. He reveals, “The feel and look
is Indian but I would call it contemporary
Indian style in traditional and fusion wear.”
His clothes are expected to be very lean and
streamlined in keeping with the current trend
internationally. He adds, “I have designed
outfits that are actually tight and stick to the
body, and are targeted for men in the age group
of 20 and 45.”
One cannot help asking
the oft-repeated question. “What does fashion
mean to you?” According to him, the three basic
things to be kept in mind for fashion are fit,
finish and style. According to him, being
fashionable is being comfortable in your own
style. He sums up to say, “Fashion is all about
the mood thing, it’s all about an evolution.”
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