Nutrition Expert and Author Brad Pilon will launch his controversial new diet book 'Eat Stop Eat' at www.eatstopeat.com on Monday, August 20th.

His book is based on the principle that for any diet to truly work, it must be simple, easy, have no formulas to follow, and no charts or calorie counting schemes. Indeed, With Pilon's program you don't have to cut out fats, carbs, proteins or any other nutrients, this program allows you to eat what you want.

Starting August 20th, this radical new book will only be available on-line at www.eatstopeat.com

"Research tells us time and time again that the North American population is the fattest it has ever been, and it's only getting fatter!" Says Pilon. "I blame today's popular diet programs. Any program that is too complicated or too restrictive is doomed to fail in the long term. If people can't stay on the diet, then the diet is useless, plain and simple." He hopes his new diet program will revolutionize the way people think about eating.

Eat Stop Eat was scientifically developed by studying all the clinical research that looks at what happens to metabolism when people don't eat. "Once I understood the role that certain hormones play in weight loss, I realized how true weight loss could happen and how the popular diets of the past decade have failed us terribly," says Pilon.

Eat Stop East is quickly becoming a dieting phenomenon in Canada, because of its simple logical approach to weight loss.

Pilon's book explains the truth about weight loss and shows you how to avoid the common mistakes that sabotage most peoples ability to lose weight.