"People are really beginning to understand the importance of skin protection from the sun," explains Rick Garloff, the company sales manager. "Yet there are downsides to sunscreen. People don't like the messiness of applying it, some don't like the smell of it and, most importantly, they often forget to put it on."

Amazing Soap has created the solution to those problems with their new sunscreen soap. The all-natural soap is devoid of harsh detergents and artificial dyes, and has a pleasant rose-petal fragrance. This invigorating soap contains an all-vegetable-based glycerine composition that's gentle on the skin. And it contains Dihydroxyacetone (DHA), a natural beet or sugar cane product, used in sunless tanning products. This allows users to enhance their skin with a little color, without the risks associated with tanning by exposure to the sun.

The soap has been tested by a Food and Drug Administration (FDA) approved sunscreen-testing facility, which showed the sun protection factor (SPF) to be 4.3. That's considered a well-balanced amount of protection, considering that small amounts of sun exposure is believed to be healthy, as it aides the body in creating vitamin D.

"Not only is our unique and innovative soap good for protection, it also brings comfort to a lot of people who tend to forget to apply sunscreen before heading outdoors," adds Garloff. "It's easy to forget sunscreen, but luckily people usually remember to wash. Applying this extra layer of protection is as easy as continuing with your normal bathing routine."

About Amazing Soap, LLC -- Located in Jackson, Calif., Amazing Soap is an innovative alternative soap company with unique products aimed at the general population. Their line of all-natural soaps includes those with jolt caffeine, vitamins, bug repellent and a cellulite blaster. They can be found on the internet at: www.AmazingSoap.com