The award-winning microsite was an extension of the award-winning Rapid-Fill ASF direct mail campaign, which focused on the three key benefits of the product for customers. Both media were well received by customers and sales team members, alike. The Rapid-Fill ASF direct mail campaign won a Business Marketing Association Gold Key award last spring.

"The Rapid-Fill microsite was an effective campaign tie-in," noted Eric Brettillo, Baxa Creative Director on the awarded work. "This was the first time Baxa has used this media to complement our print and online marketing materials and we are pleased at its success." Eric manages the creative team responsible for Baxa Corporation's creative services.

The annual ADCD Awards Banquet was held September 14, 2007 at the Brown Palace Hotel in Denver, where Baxa Corporation received the award. The Rapid-Fill ASF microsite was one of 17 Web sites in the Interactive category of the competition.

About Baxa Corporation
Baxa, a customer-focused medical device company, provides innovative, solution-based technologies for fluid handling and delivery. Its systems and devices promote the safe and efficient preparation, handling, packaging, and administration of fluid medications. Key products include Rapid-Fill™ Automated Syringe Fillers, Exacta-Med® Oral Dispensers, MicroFuse® Syringe Infusers, Repeater™ Pharmacy Pumps, and Exacta-Mix™ and MicroMacro™ Multi-Source Automated Compounders; used worldwide in hospitals and healthcare facilities. Privately held, Baxa Corporation has subsidiaries and sales offices in Canada and the United Kingdom; direct representation in Austria, Belgium, Finland, France, Germany, Luxembourg, The Netherlands and Switzerland; and distribution partners worldwide. Further information is available at http://www.baxa.com

About the Art Directors Club of Denver
The Art Directors Club of Denver, founded in 1955, is a local non-profit, multi-disciplinary creative organization focused on strengthening the creative community. Through education, workshops, showcase events and an annual design competition, ADCD's goal is to foster collaboration and inspiration among existing creatives, promote local talent and resources, and empower the next generation of creative professionals. For more information, visit http://www.adcd.com

Contacts:

Marian Robinson, Vice President, Marketing
Baxa Corporation http://www.baxa.com: 800.567.2292 ext. 2157 or 303.617.2157

Maggie Chamberlin Holben, APR
Absolutely Public Relations http://www.absolutelypr.com: 303.984.9801 or 303.669.3558