Beth A. Brooks’, PhD, RN, FACHE; Senior Partner, Health Care Practice at JWT Employment Communications; published Evidence-Based Human Resources: The Case for Exit Interview Surveys in the October issue of The Journal of Nursing Administration (JONA), the authoritative source of information on developments and advances in patient care leadership.

Exit Interview Surveys (EIS) focus on identifying the reasons why employees are leaving the organization, what may have encouraged them to stay, and what would entice them back to the organization.

This Evidence-Based Human Resources article provides background information about EIS, describes how to conduct EIS, recommends how to share survey information with staff and managers, and provides evidence-based best practices for implementation.

"Collecting EIS data is one evidence-based strategy that can easily be implemented to understand factors leadings to employee turnover," writes Dr. Brooks. EIS data can also be used to target communication strategies that will improve employee engagement. Most often, in the form of internal communication programs—like tool kits for managers to recognize employees or communication strategies to promote learning opportunities.

Dr. Brooks holds management responsibilities for the integrated offerings to health care employers at JWT Employment Communications, one of the world’s largest recruitment marketing and internal communications companies.

For more information, or to receive a copy of the article, Evidence-based Human Resources: The Case for Exit Interview Surveys, contact Dr. Brooks at 312-951-4700.

About JWT Employment Communications

JWT Employment Communications helps enhance employee engagement through comprehensive advertising, marketing and employee communications services, measurement tools, consulting resources and strategic approaches to talent acquisition and management.
The agency has 24 offices across North America and internationally. It is a subsidiary of JWT, an agency of WPP (NASDAQ: WPPGY) that ranks among the oldest and largest full-service global advertising agencies.

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