WheyUP, the Original Protein Drink with Energy, continued its aggressive distribution campaign by signing a deal with Profile Health Resources Inc., a distributor of quality sports supplements and nutritional products to gyms, health food stores and retail stores throughout Canada.

WheyUP represents a breakthrough in the sports drink market. It combines 20 grams of whey protein with an energy formula in a sugar-free, non-carbonated beverage. WheyUP will be sold in ready-to-drink 16-ounce plastic bottles and 12 packs in two flavors: wild berry and tropical citrus.

"Part of our distribution strategy is to sell WheyUP around the world, so we're pleased to be partnering with Profile Health Resources," said WheyUP's inventor and co-founder Erik Rothchild. "Canadians are fitness oriented, so now we can offer those consumers the option of purchasing WheyUP at gyms and retails locations in Canada."

Profile Health Resources Inc. has more than 25 years of combined experience in the sport supplements and health products industry. The Quebec-based company provides unparalleled service and support.

"We are very excited to be partnering with a revolutionary new sports beverage like WheyUP," said Carl Abcarius, the president of Profile Health Resources. "This is a unique product that will be well received throughout Canada."

The fitness industry recommends consuming a minimum of 20g of whey protein prior to working out. Many individuals are also seeking a boost of energy -- whether it's coffee, an energy drink or caffeine pills -- to intensify their workout. With WheyUP, getting energized and adding healthy protein to a diet has never been easier.

WheyUP is targeted toward health-conscience individuals and fitness enthusiasts. It is ideal for fat-loss programs, exercise programs, weight-training programs, athletic activities and as part of a healthy, active lifestyle.

"With 20 grams of protein, zero fat and only 1 gram of carbs, WheyUP is the perfect drink for people on carb-conscience diets," Rothchild said. "It's a great way to add protein to your diet and energy to your day."

For more information, visit www.wheyup.com.

To schedule an interview with WheyUP founder Erik Rothchild, for a product sample, or a high-resolution product image, please contact Curt Blakeney, Edge Public Relations at 480-628-1611 or edgepr@cox.net.