“The old store was 90m2 [and the new one] is [now] 77 percent larger and in a more prominent position,” a Nuance spokesperson said.

The award-winning company has expanded the store to a new 159m2 site, making it the second-largest fragrance and cosmetics outlet at the airport after the central Megastore, a Nuance-Watson concessionaire at Changi.

Besides expansion, 15 brands have been added to the boutique’s portfolio including L’Oréal Paris, La Prairie, Vera Wang, Salvatore Ferragamo, Narciso Rodriguez, Kenneth Cole, FCUK, Jil Sander, Oscar de la Renta, Van Cleef & Arpels, Alessandro dell'Acqua, Ermenegildo Zegna, Hermès, Joop and Marc Jacobs.