Traditional builder websites have only offered scant information on a builder and it’s products. Often, builders show vague, generic or outdated information on their sites. The new BEST Communities website blurs the distinction between company showcase and online buying tool to allow it’s customers to configure, price out, choose colors and selections, and view financing options for their home, completely online.

“It’s becoming an online world”, said Ryan Barkway, Director of Marketing for the Landmark Group of Builders.

“Even the way that a mortgage payment is presented has been completely re-thought” , said Barkway. “Traditional online mortgage calculators either assume a given mortgage rate or ask the customer to input a specific rate. The BEST online mortgage calculator shows every posted interest rate for every type of mortgage from every major lender in Alberta. And, it’s updated every 24 hours automatically, so it’s always current. We even allow the customer to conduct ‘what-if’ scenarios on their home purchase with intuitive value sliders, modifying the payment automatically if they specify a larger downpayment for example”

With the release of the new bestcommunities.ca, BEST Communities is poised to bridge the gap between traditional home buying and online E-Tailing. Its unconventional and innovative approach to product presentation offers customers considering a new home with instant, accurate and in-depth information 24 hours a day, 7 days a week.

About BEST Communities
BEST Communities is an award-winning home builder with over 27 years of experience in the Edmonton marketplace. Builders of the # 1 best selling home in Edmonton in 2003, BEST is also a model corporate citizen, with several long standing programs in place that are designed to enhance the quality of life in Edmonton.