Adverts for junk foods could be banned from being shown on television before the 9pm watershed as part of a Government strategy to tackle obesity.

Sunday newspaper reports suggest that the proposal will form part of the Government's Public Health White Paper to be published tomorrow.

Health Secretary John Reid is expected to warn the food industry that he will introduce legislation to ban junk food adverts unless manufacturers agree to voluntary restrictions during children's TV hours.

"We believe there's a strong evidence-based case for action to restrict the advertising and promotion to children of food and drink that are high in fat, salt and sugar," an unnamed government source told the Sunday Times.

"To have maximum effect, broadcasting limits need to be complemented by restrictions on advertising at the point of sale, on labels and packaging."

Mr Reid is also thought to be considering a voluntary "traffic light" labelling scheme to enable shoppers and advertisers to identify unhealthy foods.

However, the Conservatives have dismissed the plans. Health spokesman Andrew Lansley said: "The White Paper will make many bold promises ... However, we have heard this before. In contrast, the Conservatives will act."
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