International outdoor apparel and footwear leader Columbia Sportswear Company(R) (Nasdaq:COLM) is excited to announce that it will return as the official apparel sponsor to the 2004-2005 Jeep King of the Mountain Series. As the most widely recognized and prestigious professional ski/snowboard series in the world, the Jeep King of the Mountain events will air on CBS beginning December 5. The series will be held in Telluride, Colorado and continue to Snowbird, Utah and Mount Snow Resort, VT in December and January. The World Professional Championship finals for the series will be held in Lake Tahoe, California in February.
As the official apparel sponsor, Columbia Sportswear will outfit the event staff, volunteers, select on-air talent as well as VIPs in the Titanium(TM) Selkirk(TM) Parka and Center Stage(TM) Pant. Additionally, they will receive layering pieces and accessories from Columbia's premier Titanium collection and select items from Columbia's Convert(TM) snowboard offering.
"We're proud to be associated with this world-renowned competition and see it as an ideal fit with our Company's active, outdoor philosophy," said Michael DeCesaro, Columbia Sportswear's Promotions Manager. "It's clearly the perfect venue to demonstrate the functionality and durability of our performance products."
Recognized as the World Championships of professional skiing and snowboarding, The Jeep King of the Mountain Series has established a reputation for drawing the most elite skiers and snowboarders including Olympic champions, world champions, World Cup champions, and X Games medalists. Its one-of-a-kind Y race format enables skiers and snowboarders to compete on the same course, showcasing aspects of three Olympic disciplines: Parallel Giant Slalom, Downhill, and Snowboard Cross. For more information about the Jeep King of the Mountain Series, visit www.jeepskiing.com.
About Columbia Sportswear
Founded in 1938 in Portland, Ore., Columbia Sportswear Company is a global leader in the design, sourcing, marketing and distribution of active outdoor apparel and footwear. As one of the largest outerwear brands in the world and the leading seller of skiwear in the United States, the Company has developed an international reputation for quality, performance, functionality and value. To learn more about Columbia Sportswear please visit the Company's web site at www.columbia.com.