Research and Markets (http://www.researchandmarkets.com/reports/c9649) has announced the addition of Kids and Obesity: Health Issues and Ethical Food and Drinks Marketing to children under 16 years old to their offering.

This report examines the profit opportunities and threats that companies which manufacture and market food and drinks products to children face over the next 3 years. The report analyses the factors behind the rising levels of obesity, revealing actionable alternatives to more responsible marketing, promotion and new product development strategies.

This report details unique trends in new product development over the last six months revealing how new product development strategies can help increase product sales in light of the kids and obesity epidemic. This report will enable readers uncover future strategies for marketing to children over the next three years, with industry opinion from over 4000 senior executives in the global food and drink industry. Also included are unique in-depth case-studies from the biggest players in food and drink: BBC Worldwide, McDonald’s, Walkers and Kraft foods revealing how they are working to change their marketing strategies to children.

Contents Include:
- Introduction to the Complex Issues of Targeting Kids, Health, Obesity, Food and Drinks
- Marketing and Promotion – The Devil’s Activity?
- Case Studies: Companies Working to Change their Marketing Techniques to Children
BBC Worldwide
McDonald’s
Walkers
Kraft Foods
Conclusions
- Tackling the Issues – The Industry and Consumers
Case study: Procter & Gamble and Sunny Delight – new lessons to be learned from an old story
Case study: Changing the emphasis of marketing and promotion towards healthy eating and lifestyles - Kellogg’s and pedometers
Case study: The Co-op
- Taking The Pulse of The Industry – Business Insights’ Research

For more information visit http://www.researchandmarkets.com/reports/c9649

Laura Wood
Senior Manager
Research and Markets
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