New Sun Nutrition, led by Balance Bar co-founder Dick Lamb, and makers of new performance-enhancing antioxidant drink FRS Plus, announced today that it will donate $2 of every bottle of FRS Plus sold at the Orange County Marathon to help the Orange County Ronald McDonald House, a program of Ronald McDonald House Charities(R) of Southern California (RMHCSC).
"We are thrilled to be a part of the OC Marathon's mission to help raise $1 million for the local children's charities and support the remarkable efforts of Ronald McDonald House," says Dick Lamb, CEO of New Sun Nutrition. "We believe strongly in partnerships that support a mutual and ongoing commitment to enhancing peoples' lives. FRS Plus is the result of years of scientific research and dedication to helping people improve their energy, recovery, and performance and neutralize free radicals before they can cause cellular damage. FRS Plus was designed to help people improve their quality of life."
"We are grateful for New Sun Nutrition's commitment to the Orange County Ronald McDonald House," says Deborah Levy, Executive Director of the Orange County Ronald McDonald House. "The OC Marathon will be a wonderful event for children's charities. New Sun Nutrition's donation will help us care for families with seriously ill children in Orange County hospitals."
In September 2004, New Sun Nutrition launched http://www.frssport.com, an interactive online center for athletes. The center provides access to information, seminars, and a live chat forum to help educate all types of sports enthusiasts, from the elite to the recreational athlete, on the dangers of oxidative stress linked to exercise and the latest sports performance nutritional research.
FRS Plus was recently demonstrated to provide a 3.1% performance improvement in a Pepperdine University trial on elite athletes. Variations of this magnitude are typically achieved in athletes by blood doping or living at high altitude. FRS Plus also acts as a powerful long-term protector for any athlete facing potential increased oxidative stress through high-intensity exercise. Oxidative free radical damage has been associated with premature aging, weakened immunity and over 60 diseases, including cancer, diabetes, arthritis, heart disease and Alzheimer's.
FRS Plus will be on sale throughout the two-day Health, Fitness & Nutrition Expo at the Guthrie Alton Business Center, Booth #54. Special sampling and raffle events will take place at the FRS Plus booth and Expo center stage. For more information or to purchase FRS Plus online, please visit http://www.frsplus.com/.
About Ronald McDonald House Charities(R)
The Orange County Ronald McDonald House is a program of Ronald McDonald House Charities(R) of Southern California (RMHCSC), a private not-for-profit organization. For nearly 30 years RMHCSC has worked to improve the health and well-being of children in Southern California by developing, nurturing and increasing awareness of our lodging and wellness programs and by supporting community organizations serving the needs of children in our region. For more information on the Orange County Ronald McDonald House, go to http://www.ronaldhouseoc.org.
About New Sun Nutrition
New Sun Nutrition is pioneering the development of flavonoid health solutions to improve consumer health and wellness. The company uses the latest scientific research to create innovative, great tasting dietary supplements, beverages and ingredients. The proprietary formulas synergistically combine nature's most potent plant nutrients with other healthy ingredients to provide both immediate and long-term health benefits.
The company's current product portfolio includes FRS(R) Plus antioxidant health drink, a scientifically formulated supplement beverage designed to fight fatigue, boost performance and neutralize free radicals before they can cause cellular damage; and IntelliSoy(TM), the first completely clear, 100% soluble and perfectly pure soy isoflavone ingredient with low calories and no taste.
The New Sun Nutrition management and advisory team is comprised of nutrition and beverage industry leaders, renowned Harvard scientists, doctors and specialists in the fields of sports performance, disease prevention, and drug development.
For more information on New Sun Nutrition's products, log on to www.frsplus.com and www.intellisoy.com.