10% Consumer Products, a division of Village Lighthouse, Inc., proudly announces today that three of its gay feature-length films will be available at Blockbuster Video. Blockbuster customers can now rent "And Then Came Summer," "The Journey of Jared Price" and "Fake ID" at various Blockbuster stores throughout the United States or online via the Blockbuster Online movie rental subscription service.

This new relationship with Blockbuster illustrates the efforts of Village Lighthouse and its divisions to establish a stronger standing in the mainstream marketplace. Products including calendars, movies and greeting cards offered by 10% Consumer Products can already be found at mainstream companies including Virgin Megastore, FYE (For Your Entertainment), Walgreens and Borders. According to Ron Miller, President of Village Lighthouse, Inc., Blockbuster's decision to carry these films shows that gay and lesbian companies like Village Lighthouse are no longer limited to niche markets.

"The barriers in the marketplace are coming down rapidly these days," Miller said. "We're proud to be a gay company that leads others by making our products more easily available worldwide. And we're also happy to see that our products now have a broader appeal."

With over 8,900 stores, Blockbuster Video is a leading provider of movies and remains one of the strongest entertainment brands in the world. Its stores attract more than three million visitors on average each day.

Village Lighthouse, Inc. remains the preeminent manufacturer and distributor of gay and lesbian oriented merchandise. While it creates products for the gay and lesbian community, it also strives to have its products appeal to the mainstream consumer. In addition to feature-length films, Village Lighthouse also distributes greeting cards, calendars, magnets, cologne and other paper products. Its retail division, 10percent.com, remains the leading online shopping destination for the gay and lesbian community. For more information about Village Lighthouse, visit its corporate Web site at www.villagelighthouse.com.