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Growing Awareness of the Benefits of Exercise Have Boosted
Publish Date : 11/29/2004 4:05:00 PM   Source : Science and Technology News Onlypunjab.com

Rising consumer interest in health, growing awareness of the benefits of exercise and the perceived need to cope with increasingly busy lifestyles have combined to boost the demand for products specifically designed to aid performance, moving many products once seen as specialist nutrition lines out into the mainstream market.

This report provides an analysis of the international market for performance foods and drinks, highlighting market sizes and trends, key players and brands, and significant product activity.

Key Features:

- Nearly 80 tables present data on market sizes, product trends and company shares

- Analysis of key trends and growth factors in this developing sector, on both a countryby- country and an international basis

- Discussion of major manufacturers and brands and of recent new product
developments

- A series of colour plates illustrates some of the most interesting products available on the market

- Highlights current and future directions in performance foods and drinks

- Analyses market sizes and trends in key regions (US, Europe, Japan and Australia)

- Reviews product trends and developments, with illustrations of key foods and drinks

- Discusses the supply structure, highlighting key companies and brands
Helping you to Track the development of an emerging and rapidly growing sector of the food and drinks industry

- Identify key trends and possible future directions of product activity

- Monitor customer and competitor activity

- Identify new business opportunities

- Prepare marketing strategies

Country coverage:

Japan
US
UK
Germany
Spain
Italy
France
Australia

Products:
Includes products that are designed to improve physical performance, encompassing sports and energy drinks and a range of performance foods led by energy bars, cereals and confectionery.

Facts and Figures
"The market for performance food and drinks in the eight countries covered in this report totalled over USD11.04bn in 2001. Japan has the largest market in value and per capita expenditure terms, reflecting the importance of its performance drinks sector and the fact that sports and energy drinks are well-established parts of the diet. The US has the second largest market, ahead of the UK, which is the largest European market."

"Sports drinks make up the largest sector of the performance market, valued at nearly USD6.24bn in 2001, equivalent to a per capita expenditure of USD8.7 per annum, in the eight countries under review."

"Energy drinks are more widely known as medicinal or tonic drinks in Japan, where they have been on the market for many years, and are claimed to be the pioneers of the international energy drinks market. In Japan, however, they were only sold through pharmacies until 1999, when the market was deregulated to allow sales through all types of retail outlet. The products are generally marketed as ‘pick-me-up’ drinks to give energy and aid concentration during the course of the day."

"Although there has been a proliferation of products and brands on the energy drinks market in recent years, it remains highly concentrated in most countries, with the Red Bull stimulant drink leading the market in Europe and the US. In contrast, the Japanese company Taisho dominates the Japanese market with its Lipovitan brand, and the New Zealand company Frucor (recently bought by Danone) leads in Australia with V. "

"The market for performance foods trails behind that of performance drinks, accounting for well under 10% of the total market by value.
Furthermore, with the notable exception of the US, sales are largely confined to the specialist markets of sports nutrition and dietetic foods, rather than the mainstream market."


"There are varying estimates of the size of the energy bars market, reflecting the numerous different definitions of the sector.
Estimates vary from about USD300m to about USD1 billion, according to the types of product and distribution channels included."

"Kellogg’s Sustain was developed in Australia in association with the Australian Institute of Sport in order to give athletes a lighter, more nutritious and balanced breakfast, and was claimed to be the first cereal of its kind in the world."

"A more unusual product with a strong performance and wellness positioning is a range of bread from Pema, sold under the Fit for Fun brand, claimed to be Germany’s best-known fitness brand. Launched in mid 2001, the range includes wholemeal bread with inulin for digestive health, and wholemeal bread with calcium and orange juice for bone health."

LIST OF TABLES
INTRODUCTION
EXECUTIVE SUMMARY
1. INTERNATIONAL OVERVIEW
2. JAPAN
3. US
4. UK
5. GERMANY
6. SPAIN
7. ITALY
8. FRANCE
9. AUSTRALIA

For more information visit http://www.researchandmarkets.com/reports/c10016