In 2005 and beyond, the biggest question on everyone's mind involved in the public access WLAN business is "how does one run the hotspot business in a manner that is sustainable and optimises overall business objectives including revenue, differentiation, customer satisfaction, and retention?" This is a large step in answering these questions through its research into the public access WLAN marketplace.

Research and Markets (http://www.researchandmarkets.com/reports/c10082) has announced the addition of Public Access WLAN Case Studies 2005 to their offering

Coverage of 47 worldwide public access WLAN service providers Comparison and evaluation of global hotspot operator plans and best practices See who has failed, who has survived, who has thrived and why See their business plans and what their strategies should now be for growth

There is simply no other research on the market of this kind. This highly valuable and timely report focuses on the public access WLAN or "hot spot" market from a case study perspective. No other report focuses on the existing worldwide hot spot business from the perspective of the hot spot operators themselves

This report answers important questions:

- What is working and what is not working in the hot spot market?

- What are the rational business models for hot spot operation?

- Who are the leading worldwide hot spot operators and why?

- Which hot spot operators will be successful for the long-term and why?

This report provides additional valuable information including:

- Profile of the types of hot spot customers and their usage demands and requirements

- Hot spot usability assessment from the end-user's perspective

- Business case analysis for hot spot operation

- Analysis of travel patterns in the US as they apply to hotspot usage

- Case study review, analysis and recommendations for a total of 47 representative hot spot service providers, 19 operators in North America, 1 operator in South America, 12 operators in Europe, and 15 operators in Asia.

For more information visit http://www.researchandmarkets.com/reports/c10082