Small to medium-sized business can learn a lot about attracting new customers by studying how George W Bush won the US Election.

Bush won with an increased majority with a campaign message of building trust to overcome people's anxiety about the future.

“In a time of stress and crisis, Bush was able to connect with the masses, and this is what businesses should be doing,” said marketing expert and International Business Speaker, Thomas Murrell, CEO of the Australian-based 8M Media and Communications.

Bush, who according to language experts once famously used the word "misunderestimate", romped home with a record majority receiving 3.5 million more votes than John Kerry.

“George W Bush has become the first Republican president to win re-election since Ronald Reagan in 1984. And he's been able to motivate the US public to vote in record numbers at a time of great uncertainty,” Mr Murrell said.

Why did Bush win by so much when analysts were predicting one of the closest elections in years?

”Well, the shocking truth is that Bush and his advisers are masters of modern-day persuasion and have the ability to move and motivate others to take action through the power of words,” Mr Murrell said.

“Most businesspeople are dying a slow death by PowerPoint in their presentations and are failing to connect with their audiences,” Mr Murrell said.

Mr Murrell has highlighted ten little-known secrets George W Bush used to win the election.

“These ten secrets are a Strong Self-Belief, Certainty in an Age of Uncertainty, Visual Imagery, The Bush Personal Brand, Relentless Discipline, Family Values, Shared Set of Values, Staying on Message, Ability to Read, Reflect and Relate to Issues of Concern, and A Great Call to Action,” Mr Murrell said.

Thomas Murrell is recognised internationally as an expert on how to be marketing and media savvy and is one of only 53 presenters in the Asia Pacific region to be accredited by the International Federation of Professional Speakers as a Certified Speaking Professional.

Mr Murrell’s full article is published on his ‘Media Motivators’ blog at http://www.8mmedia.blogspot.com/

“These principles are universal and can be easily applied to business in order to attract, win and retain more profitable customers,” Mr Murrell said.

Contact:
Thomas Murrell 8M Media & Communications 61 8 9388 6888
http://www.8mmedia.com