By joining the Greater Chinese Initiative, International Technoprint Inc. has solved many of the problems U.S. companies face when manufacturing and marketing products in China and throughout Asia.

The Greater Chinese Initiative was founded this year by the Yamagata Printing Group to provide manufactures with complete product documentation and marketing collateral services. With International Technoprint serving as its North American business arm, these services include content development, translation, production and logistics for user guides, manuals, brochures and Web sites.

"We are thrilled to be a part of the Greater Chinese Initiative," said Shiro Fujimoto, president of International Technoprint. "The partnership will help our U.S. customers avoid the many pitfalls associated with doing business in China and throughout Asia."

U.S. companies encounter complicated government rules and regulations, which frequently differ from province to province. Additionally, differences in language, dialect and culture often lead to misunderstandings, mistakes in production and over-all poor quality of important product manuals, literature and related content.

Due to Microsoft certification requirements, only select printers are permitted to produce manuals for both Microsoft products and products that use Microsoft software. This makes it particularly difficult to find a well-located printer. Other difficulties include dealing with frequent engineering changes, multi-language translations, confusing currency exchange rates and tax laws.

International Technoprint's Solutions

International Technoprint easily solves these problems though its Yamagata network of companies. Based in the United States, International Technoprint is a single point of contact that handles all logistics and navigates complicated Chinese regulations, culture and economics.

In China, the network includes four sales offices, three document development offices and three printing plants strategically located between Wuxi and Guangzhou. Known as the Zujiang Delta Economic Zone, this region generates nearly 70 percent of all products exported from China.

International Technoprint's printing network also includes plants in Thailand, Singapore, Japan and Malaysia. Every state-of-the-art facility offers the same high-quality digital print-on-demand and offset printing services that customers receive in the United States. Several of the plants are also certified to produce manuals for Microsoft and integrated products. Each sales office also possesses a keen understanding local taxes, currency and regulations.

International Technoprint also helps facilitate worldwide manufacturing and marketing with its native-tongue translators across the globe. They are capable of translating English into Chinese and 22 other languages. With a full understanding of local cultures and dialects, they ensure that content is culturally sensitive and accurate.

"With the Greater Chinese Initiative, International Technoprint now represents the ultimate product documentation and marketing support solution for U.S. companies wishing to manufacturer or market products in China and throughout the World," said Fujimoto. "Just tells us what you need, where you need it and how you want it. We handle everything with local account management and reporting right here in the United States."

International Technoprint

Established in 1989, International Technoprint Inc. is the North American business arm of Yamagata Printing Group, a global company based in Yokohama, Japan. With full publishing and printing services in Japan, China, Southeast Asia, Europe and the United States, International Technoprint can print, warehouse and deliver documents to any location around the world. Services include complete print-on-demand and logistics support for developing manuals, user guides, brochures and Web sites. International Technoprint's headquarters is located at 10625 Scripps Ranch Boulevard, Suite F., San Diego, CA 92131-1026. For more information, please call 858-578-9273 or visit the Web site at http://www.technoprint.com.