Manufacturers Life Insurance Company of New York, based in Valhalla, NY, has qualified to become a member of the Insurance Marketplace Standards Association (IMSA), the national organization dedicated to promoting high ethical standards in the marketing, selling and servicing of individually sold life insurance, annuities and long-term care insurance.

IMSA Executive Director Brian Atchinson said, "We congratulate Manulife New York for putting into place the required structure and completing the rigorous, independent review of its marketing, sales and compliance practices needed to qualify for membership in IMSA."

Manulife New York President James D. Gallagher said, "Our dedication to fairness, high ethical standards, and honest business practices is demonstrated by our membership in IMSA. Our membership is another way we let our customers know that we are committed to high standards such as IMSA's Principles of Ethical Market Conduct."

In addition, Manufacturers Life Insurance Company (U.S.A.) of Bloomfield Hills, MI, has qualified to renew its membership in IMSA after undergoing the triennial review of its marketing, sales and compliance practices.

"We commend Manulife USA for its ongoing dedication to IMSA's high ethical business practices that safeguard the consumer," added Atchinson.

IMSA is a voluntary, non-profit organization created to strengthen consumer trust and confidence in the life insurance, long-term care insurance and annuity products industry. IMSA members represent nearly 60 percent overall market share for individually sold life insurance, long-term care insurance, and annuity products. Members commit to maintaining high ethical standards and to being fair, honest, and open in the way they advertise, sell and service their products. An important credential only a select number of insurers have attained, the IMSA seal is a guidepost of excellence and integrity for consumers. The IMSA website is www.IMSAethics.org.