Power Marketing has announced a direct response marketing system for real estate investors at http://www.motivatedsellermagnet.net. “With so many people going to seminars and getting into real estate investing it’s not easy to find deals anymore. The low hanging fruit has been picked and the only investors cashing $20,000 profit checks now are those with a systematic approach to attracting motivated sellers to them,” says Ben Innes-Ker, president, Power Marketing, Inc..

Real estate investors pursuing home sellers with the traditional cold call and door knocking approach to finding a good buy can now avoid the pain of constant rejection by turning the tables on prospecting, and setting up lead generation ads and direct mail systems that get motivated sellers calling them. Innes-Ker adds, “When sellers respond to lead generation ads and direct mail they go through a two step process that screens out the non-motivated sellers and simultaneously pre-sells those that remain.

This ensures the investor spends his or her time most profitably, that is, by talking only with the absolutely most qualified motivated seller prospects, no-one else.”

The Motivated Seller Magnet saves real estate investors both time and money by cutting the fat and waste from advertising budgets and allowing them to operate more effectively. But it also achieves the critical benefit of positioning the investor as an expert and trusted advisor. During the two-step process, the investor is providing seller prospects with information that they crave, but instead of being pushed for a decision and a quick close, sellers are allowed to respond on their own schedule. This builds a great deal of credibility for the investor and considerably lowers the barriers to negotiating a win/win solution.

Innes-Ker, who has been actively investing in real estate for the past eight years, became a licensed broker in 2002.. He said, “I created this system because I was unable to find any information that would help me get in front of more motivated sellers more often. Seller motivation is where the investors’ profit lies so having a system for making motivated sellers appear in front of you every day is critical to your business being a success.”

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