Premier Pigments, which provides the majority of the permanent make-up pigments used throughout the world by physicians, cosmetic technicians, and body artists, announced today an unprecedented offer to arrange medical treatment for anyone who has an allergic reaction to permanent cosmetics. The offer of medical care covers not only their clients, but also the customers of certified technicians who use other pigment suppliers.

"Permanent pigments are overwhelmingly safe and successful and we will expend time and money to care for anyone who has an allergic reaction, identify physicians who can treat problems, and greatly enhance our programs to educate both doctors and technicians. Premier Pigments will also direct individuals who are dissatisfied with results to technicians who are skilled in correctional procedures. We are committed to strengthening the confidence the public has in our products and in the entire permanent cosmetics industry," said Sandi Hammons, president and CEO of Premier Pigments.

In 2002, Premier Pigments received reports of allergic reactions exclusively to its new Premier True Color Concentrate line, the first such reports in its 16-year history.

In 2003, the company implemented an aggressive voluntary recall of the entire line and advised the Food and Drug Administration. The pigment allergy problems were isolated to a benzimidazole pigment used in Premier True Color Concentrate formulas. Those pigments were discontinued and recalled in 2003. Premier Pigments has supported the FDA review of permanent pigments and cooperated fully with the agency's consumer alerts.

The company also announced today a comprehensive education plan that will network and train physicians to deal with allergic reactions and other undesirable results, including an intense training seminar in early 2005. Because these reactions are rare (one in 250,000), many dermatologists are currently unfamiliar with the most efficacious treatment regimens.

Premier Pigments' Sandi Hammons: "During the past two years, we have learned much about allergic reactions to pigments. In an effort to find solutions to the allergic reactions associated with the recalled Premier True Color Concentrates, we searched the world over for physicians with any experience in treating these reactions. We have now found a number of physicians who are successfully treating the allergic reactions, and we are seeking to expand the list."

Premier Pigments encourages any customers who have experienced an allergic reaction to permanent cosmetics to call the Premier Pigments Hotline for more information regarding treatment--800-642-1096.

Since 1988, Premier Pigments has trained and educated most of the physicians, nurses, cosmetologists, and technicians who administer permanent cosmetics. Premier Pigments' mission is to manufacture cosmetic colorants that are safe and predictable, and remain true-to-color for many years.

Media Note: For more information, or to interview Sandi Hammons, president of Premier Pigments, contact Debbie Payton or Jim Jewell at Rooftop MediaWorks: (404) 245-8500 or e-mail protected from spam bots.