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Research and Markets: Pharmaceutical Companies should
Publish Date : 12/5/2004 12:49:00 PM   Source : Science and Technology News Onlypunjab.com

Medical professional websites allow pharmaceutical companies to increase competitiveness through the use of online channels to raise awareness of their products. By providing Internet-based opportunities for professional development, patient education materials and clinical tools, pharmaceutical companies can cost-effectively build relationships with a large number of medical professionals.

Attracting return users should be the primary focus of a Web-based initiative. In order to attract a large number of return users, pharmaceutical companies should design a site that supports professional development, facilitates physician-patient communication and provides practical clinical tools. With the majority of physicians using the Internet for work-related purposes, the opportunity to build relationships with physicians through targeted websites should not be overlooked. Pharmaceutical companies should begin to focus more of their marketing resources on creating and advertising value-adding medical professional-focused websites.

Pharmaceutical companies can meet the needs of non-physician prescribers by including nurse-specific and physician assistant-specific pages within a healthcare professional website. These pages should be as detailed as the physician-focused pages and should address the issues most important to each group.

This report analyzes the attitudes of physicians and non-physician prescribers towards current pharmaceutical Web-based initiatives as well providing an examination of the site features that are most likely to induce prescribers to return to a particular site.

For more information visit http://www.researchandmarkets.com/reports/c10292

Laura Wood
Senior Manager
Research and Markets
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