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Smart Age Media: Reality Talk When It Comes to Working Leads
Publish Date : 12/4/2004 2:28:00 PM   Source : Culture and Community News

The network marketing industry is built upon dreams ... built upon the hopes of earning a 6 figure income out of the comfort of the home without a nagging boss controlling your schedule. As in any other segment of life, some conquer the dream and others see the dream conquer them and move out of the industry after a short career.

"It is amazing to follow the pattern of network marketers in regards to working leads," said Mike Bromell, marketing manager at Smart Age Media. "You will have one distributor tell you the leads are the best they have ever worked and another distributor tell you they have "bad" leads. Well, since both distributors are working the same type of leads, one can rule out of the equation that the problem is the leads. So that brings up the 64k question: "Why the difference?"

The difference starts with the perception of what a lead really is. "A lead, via print or internet, is nothing more than an individual that has inquired about gathering information about the possibility of a home based opportunity," said Bromell, "and would like to see if the program has any interest for them at this time. Most likely the prospect has not heard of the program our clients are working and some leads will say one thing and do another ... some leads provide accurate information and others do not. Some leads are very serious and other leads are just curious. I always stress to clients one golden rule: LEADS ARE LIKE A DECK OF CARDS ... THERE ARE 4 ACES AND YOU NEED TO KEEP FLIPPING TO FIND THEM."

Successful network marketers will tell you that "Qualifying" prospects is the first step that needs to be refined when working leads.

"In every set of leads, you can expect to hear the following: "I never filled out a form" OR "I never gave out permission for a rep to call me at home" " said Bromell, "and once you "eliminate" the SERIOUS from the CURIOUS prospects, you then can concentrate your efforts on dealing with prospects that may be a good fit for your business." Once this skill has been mastered, the difference between a "good" lead and "bad" has been created.

Bromell said the equation is pretty simple: "You have a prospect that talks to a distributor who has been professionally trained on what to say and that prospect becomes one of those "good" leads ... and when a prospect talks to a distributor who has not been trained on sales skills and does know what to say, the prospect becomes one of them "bad" leads. It happens every day in this industry and the sad part is that those who complain about "bad" leads are usually the same folks that will not show up for training calls as other "priorities" such as a movie on tv, going bowling or walking the dog got in the way of an opportunity to learn how to improve working leads."

Smart Age Media (www.smartagemedia.com) has been offering NON-INCENTIVIZED lead packages for the past 3 1/2 years for distributors with programs such as Coastal Vacations, Xango, AMS Health Sciences, Liberty League International, Tahitian Noni, FreeLife, YTB Travel, My Movie Biz & Mannatech. Questions regarding training or lead purchases can be answered @ 888-659-3878