NutriSystem (AMEX: NSI) is pleased to announce Tom Connerty as their new Chief Marketing Officer. Tom's responsibilities will include the creation and implementation of an innovative direct marketing program. This program will build on the rapid growth and success that NutriSystem has achieved over the past two years under its new management.
Connerty comes to NutriSystem from the Nautilus Group in Vancouver, WA. As the Vice President of Direct Marketing, he was instrumental in doubling the net revenue of the Bowflex division to $350 million over two years. Connerty launched the TreadClimber which brought Nautilus over $50 million in less than two years. Prior to Nautilus, he served as the Vice President of Broadcast for the Home Shopping Network where he managed advertising, programming and operations for two of the company's shopping channels that generated more than $1 billion in annual sales.
Earlier in his 20-year career, Connerty managed a profit center for Time-Life Video which marketed products through television advertising. While there, he created over 150 commercials and infomercials. Connerty facilitated $85 million in gross sales and 5 million orders for Time-Life with the launch of the smash hit nature series Trials of Life. Connerty used strategically targeted offers and optimal media placement to maximize returns.
"I look forward to playing a critical roll in the expansion of NutriSystem," said Connerty. "With over 30 years of brand equity, and an exciting product line that truly satisfies the needs of today's weight loss consumer to work with, I am confident that I will be able to produce the same type of rapid growth for NutriSystem that I have for countless other companies."
"We are thrilled to have hired one of the best direct response marketers in the country to help build our business," said NutriSystem President George Jankovic. "Although NutriSystem has developed significantly over the past two years, we recognize that the potential for growth in the weight loss category is still enormous. The addition of Tom to our solid management team will help take NutiSystem into 2005 and beyond."
Founded in 1972, NutriSystem (AMEX: NSI) is a leading provider of weight management products and services. The company offers a weight loss program based on portion-controlled, lower Glycemic Index prepared meals. The program has no membership fees and provides free online and telephone counseling.