@Wireless Enterprises, Inc. introduced its new multi-carrier model franchise-wide (except in its Florida locations) on Friday, November 25, the day after Thanksgiving. The new model offers customers a choice in wireless carrier providers, service agreements, products, and pricing--all tailored to fit individual lifestyles. @Wireless operates- and is a franchisor of- independently operated retail locations specializing in the sale of wireless communication products and services. (@Wireless Florida locations are exclusive agents foe Cingular/AT&T Wireless)

“Consumers are more intelligent and discerning than ever,” said Craig Jerabeck, company president and CEO. “@Wireless now provides more choices of more products and services than with our previous model. And it’s still the name-brand, high-quality merchandise and exceptional customer service our customers have grown accustom to.”   

@Wireless also gains the ability to offer products and services via the Internet. Through an agreement with TESSCO, a wireless and communications industry distributor, store personnel can search for wireless accessories not carried in-store, but available at the click of a button.

"There's so much product out there, no one can stock it all," said Chris Alvaro, product manager for @Wireless. "By leveraging TESSCO’s online distribution system, we can provide our customers with virtually any accessory for any mobile phone very quickly, even if it is not stocked in our stores. @Wireless customers enjoy having choices, and this relationship gives us the flexibility to offer them nearly limitless options for their wireless accessory needs."

Another new effort has developed with InPhonic, an online retailer/reseller of cellular phones and service plans. The collaboration allows @Wireless stores to refer customers to the InPhonic Web site to order cellular products and services not currently in the @Wireless portfolio for a particular region.

Craig Jerabeck, president and CEO of @Wireless, said, “The collaboration creates a win-win-win situation. Our franchisees now operate true “one-stop shops,” InPhonic gains another source for referrals, and the biggest winners are our customers. They have more choices without making excessive stops at various locations. It saves time and gas, and presents them with our continuing commitment to exceptional customer service.”

@Wireless currently has the ability to provide wireless communication services in 45 states. The Company currently has agency agreements with numerous carriers including Cingular Wireless, Nextel, Sprint PCS and T-Mobile. Additionally, @Wireless has agency/subscription agreements for products such as XM and SIRIUS satellite radio, DIRECTV and DISH network TV.

@Wireless director of sales, Mike Machonkin, said, “Our franchisees are aware of the opportunities presented by carrying and/or offering an array of different products and services. Most carry a full selection of the latest wireless technology products, services and solutions: satellite TV and radio, personal data assistants (PDA); wireless computer networking, data and Internet (Wi-Fi), and local and long distance home and business phone service via Voice over Internet Protocol (VoIP).”

About @Wireless Enterprises: Headquartered in Rochester, New York, @Wireless Enterprises is a wireless agent founded in 1994 and franchising since 2000. In 2004, @Wireless ranks #20 in the Franchise Times Fast 55 and #296 in the 2004 Entrepreneur’s Franchise 500. For more information, visit the company Web site at www.atwireless.com or contact us at 585-359-3390 or 800-613-2355.

Public Relations contact:
Marc Goldfischer
Marketing and Public Relations Coordinator
585-359-3390 x165