Per Inquiry Advertising Agency Adds Media Partners : Travel and Hotels News Onlypunjab.com- Hotels and Spa Guide

| Wedding | Fashion | Home | Onlypunjab Email

We Have Recently Made Changes to Our Website, If you are unable to find something Specific, Please Search Below

Website Main Page | News Main

Per Inquiry Advertising Agency Adds Media Partners

Publish Date : 9/22/2006 1:13:00 PM Source : Travel and Hotels News Onlypunjab.com

Following a year of stellar growth in which revenue jumped 400 percent, Higher Power Marketing (www.hpowermarketing.com) has taken the next step by expanding its capacity to generate direct response for advertisers.
The Arizona-based company, which specializes in per inquiry (PI) advertising, has expanded its media partnerships to include the largest network of performance-based television stations and a newly formed network of Web sites and radio stations.

"These additional media networks, in radio, TV and the Internet, will give us the ability to deliver potentially thousands of leads in a week for any given client, instead of hundreds," says President and CEO Peter Feinstein.
The key to PI – also known variously as pay per lead or direct response– is that the client advertises for free and pays only for results. HPM has relationships with media outlets across the country – radio, television, print, movie theaters and Internet – and access to their unsold inventory. The agency acquires the rights to the unsold time and/or space for its clients, which pay only for qualified responses. Thus, a client can establish a stable cost per lead within its business plan.
What qualifies as a response is negotiated between the client and HPM. Packages can be structured for a variety of results: per inquiry (any response), per lead (name and contact information) – even per sale. HPM is a leader in PI advertising and one of only a very few firms to offer a money-back guarantee.

HPM’s emphasis on results appeals to clients who care about how well their advertising works, not necessarily when or where it runs. "The client makes money; the station makes money; and we make money," Feinstein says. "Everybody wins."

HPM’s expanded lead-generation capacity (basically, the amount of unsold ad space it can tap) has Feinstein bullish about raising Higher Power to a higher level.
"We’re taking clients that were averaging 135 leads a week to between 700 and 800," he says. "Another, which had been averaging 200 leads per week, is up to about 3,000. We’re going to take different client – a financial services company – from about 100 a week to close to 2,000."
HPM can do this because it has boosted the volume of its output. The agency has expanded its list of television affiliates to more than 1,000. It also has added about 3,000 radio affiliates, putting the total between 10,000 and 11,000 stations. On the Internet, Feinstein says, "We are able to access more than 2,000 content- and advertising-driven sites. That is about double what we had before – a 100 percent increase."

Sean Driscoll, chairman of Knoxville, Tenn.-based Madison Media Works, says his clients have seen a 20-to-30 percent increase in leads while still in the testing phase of their HPM campaigns. "They deliver leads; they deliver them on time; it’s a great system," Driscoll says. "They are the only ones in that business that we would even think of working with."

Full Service Agency

HPM’s slogan is, "Advertising that works, or your money back!" The agency agrees to generate a specific number of inquiries during the course of each campaign. If it fails to produce the number promised, it will refund the client’s money for the unproduced leads, less production costs and a 20 percent commission.

The agency works with clients from start to finish.
"We have professional copywriters that literally do nothing but write ads specifically focused on producing results," Feinstein says. "We make the phone ring with qualified leads, or we persuade potential customers to visit a Web site."

Most importantly, this is trackable advertising. HPM provides exclusive toll-free numbers and Web addresses for potential customers to respond. When they do, the PI advertising agency is ready with turnkey solutions for clients. It handles call center services and arranges fulfillment.

Variety of Clients

The agency’s recent boost in lead-generation capacity has drawn clients from two additional business sectors: information services and weight-loss programs. Other client sectors include:

• Health insurance
• IRS tax resolution
• Structured settlements
• Higher education
• Mortgage
• Credit counseling
• Tort litigation
• Home/lifestyle improvement
• Business opportunities
• Home care products
• Travel vacation sales
• Automotive aftermarket
• Debt elimination
• Medical discount programs

HPM’s expanded distribution network – along with its systematic approach to converting ads from an expensive line item into a stable cost per lead that provides a return on investment – could pay off for companies interested in growing their businesses without the usual risks associated with advertising.
http://www.hpowermarketing.com

Onlypunjab.com

HoneymoonersReviewGuide.com Releases Results of Major Honeymoon Survey Publish Date : 7/24/2007 7:24:00 AM
What are honeymoon couples saying upon their return home? How romantic was their honeymoon? How much did it cost? What....

ThermaSol Introduces Stylish Controls and Groundbreaking New Steam Bath Equipment for the Home Spa Publish Date : 7/24/2007 7:24:00 AM
ThermaSol celebrates 50 years as the leader in steam by introducing several industry firsts. Fortunately, steam shower owners...

Thailand Golf Tour Operator, Golfasian, Records Record Sales, Expands Operations and Announces New Positions Publish Date : 7/24/2007 7:24:00 AM
Golfasian, a leading Thailand golf tour operator, has expanded its Bangkok operations following a significant 126% increase...

Mobility Products & Design Announces AMKAR -- Wheelchair Accessible Electric Car Publish Date : 7/23/2007 7:22:00 AM
Mobility Products Design (MPD) announced today that AMKAR is available for sale to the public through a limited number of...

Excitement is in the Air in Niagara Falls as Adventure Attractions Grow Publish Date : 7/23/2007 7:22:00 AM
For decades, Niagara Falls has been known for honeymoons and family-friendly fun, but this popular Canada destination has another...

Now is the Time to Book Your Fall Colours Kawartha Cottage Package Publish Date : 7/23/2007 7:21:00 AM
There has been a slight shift in cottage country tourism resulting in more people traveling throughout the fall season. Tourists ....

Leading Travel Insurance Comparison Site Launches Plans from Global Underwriters Publish Date : 7/23/2007 7:21:00 AM
Squaremouth, the industry leader in travel insurance comparison shopping today adds Global Underwriters products to its lineup. "We are always...

Green Mountain Inn Named to Boston Magazine's 2007 'Best of New England' and Expedia.com's 'Insider's Select' Publish Date : 7/22/2007 7:19:00 AM
New England is home to hundreds of critically acclaimed restaurants, award-winning resorts and quintessential inns, however...

Bemus Bay Condos Already 30% Pre-Sold Publish Date : 7/22/2007 7:19:00 AM
Sales of new lakefront condominiums under construction in the historic village of Bemus Point have been brisk according...

Grand Hotel Marriott Receives National Recognition for Golf and Wedding Offerings Publish Date : 7/22/2007 7:17:00 AM
The Grand Hotel Marriott Resort, Golf Club and Spa has earned the 2007 Gold Tee Award for Excellence in Golf and Meeting Facilities ....

Total Results : 4966
More News (Opens in New Window) : [1] 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66 67 68 69 70 71 72 73 74 75 76 77 78 79 80 81 82 83 84 85 86 87 88 89 90 91 92 93 94 95 96 97 98 99 100 101 102 103 104 105 106 107 108 109 110 111 112 113 114 115 116 117 118 119 120 121 122 123 124 125 126 127 128 129 130 131 132 133 134 135 136 137 138 139 140 141 142 143 144 145 146 147 148 149 150 151 152 153 154 155 156 157 158 159 160 161 162 163 164 165 166 167 168 169 170 171 172 173 174 175 176 177 178 179 180 181 182 183 184 185 186 187 188 189 190 191 192 193 194 195 196 197 198 199 200 201 202 203 204 205 206 207 208 209 210 211 212 213 214 215 216 217 218 219 220 221 222 223 224 225 226 227 228 229 230 231 232 233 234 235 236 237 238 239 240 241 242 243 244 245 246 247 248 249 250 251 252 253 254 255 256 257 258 259 260 261 262 263 264 265 266 267 268 269 270 271 272 273 274 275 276 277 278 279 280 281 282 283 284 285 286 287 288 289 290 291 292 293 294 295 296 297 298 299 300 301 302 303 304 305 306 307 308 309 310 311 312 313 314 315 316 317 318 319 320 321 322 323 324 325 326 327 328 329 330 331 332 333 334 335 336 337 338 339 340 341 342 343 344 345 346 347 348 349 350 351 352 353 354 355 356 357 358 359 360 361 362 363 364 365 366 367 368 369 370 371 372 373 374 375 376 377 378 379 380 381 382 383 384 385 386 387 388 389 390 391 392 393 394 395 396 397 398 399 400 401 402 403 404 405 406 407 408 409 410 411 412 413 414 415 416 417 418 419 420 421 422 423 424 425 426 427 428 429 430 431 432 433 434 435 436 437 438 439 440 441 442 443 444 445 446 447 448 449 450 451 452 453 454 455 456 457 458 459 460 461 462 463 464 465 466 467 468 469 470 471 472 473 474 475 476 477 478 479 480 481 482 483 484 485 486 487 488 489 490 491 492 493 494 495 496 497 Next Page