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Rapport International to Present in Tourism Massachusetts’ Global Forum & Marketplace in Boston, MA

Publish Date : 10/13/2006 2:24:00 PM Source : Travel and Hotels News Onlypunjab.com

Rapport International, LLC, a premier language translation agency providing services to companies, government agencies and non-profit organizations around the world today announced its participation in the Global Forum and Marketplace sponsored by Tourism Massachusetts at the Boston Park Plaza Hotel and Castle on Tuesday, October 24, 2006.
The one day forum and business-to-business marketplace for the Massachusetts tourism industry will provide the opportunity for hundreds of key Massachu setts tourism stakeholders to meet and contract business during one-on-one meetings with over 80 international tour operators, travel and trade press and airlines. Twelve of the Commonwealth’s key international markets will be represented at the forum and marketplace; Argentina, Brazil, Canada, France, Germany, Italy, Japan, Mexico, UK, Ireland, Hong Kong and Mainland China

Wendy Pease, Executive Director of Rapport International will present on how “Monolingual Web Sites Lose You Business”. As people around the world increasingly gain access to the Internet, businesses in the United States are experiencing an increase in international business from having a strong web presence – without even targeting off-shore business. Since consumers are more apt to buy from web sites written in the consumer’s native language, companies are finding it worthwhile to translate web pages into other languages.

According to Pease, “Companies such as the tourism providers that will be in attendance at the Global Forum can definitely benefit from translating their web sites. Even though many people in the United States feel that English is an accepted International language, it is not. A potential visitor will still want to read about their US vacation spot in his or her native language.

“Industries such as tourism, marketing consultants, manufacturers and consumer products are a few of the industries that we have seen benefit from having multi-lingual web sites. With a well thought out translation, web design and management plan, any business, small or large can easily have an international presence. The presentation at the Global Forum will guide tourism providers in Massachusetts on how to develop a plan to do so effectively.”

About Tourism Massachusetts
Tourism Massachusetts’ mission is the economic recovery of the Commonwealth’s lost international tourism market share and is responsible for promoting Massachusetts as a world class destination. International visitors spend an estimated $1600 - $1800 per person and stay on average 14 days in the Commonwealth. The value of this market segment is appreciated when compared to domestic travelers who spend an estimated $400 per person and stay less than five days. Tourism Massachusetts has assembled a first class team of marketing specialists from around the world, all with previous experience marketing the Commonwealth dating back to 1992. In addition to their headquarters in Boston, Tourism Massachusetts retains public relations and marketing firms in London, Toronto, Paris, Milan, Frankfurt, Buenos Aires, Sao Paolo, Mexico City, Hong Kong and Tokyo. Visit www.usamass.com/industry for more information.

About Rapport International
Founded in 1987, Rapport International offers foreign language translation, interpretation and services in over 100 languages to hundreds of well-known companies around the globe. With a commitment to providing precise professional translation services in order to improve global communications locally, Rapport International is the source for fast yet exacting, knowledgeable and culturally sensitive translation and interpretation services. The company services the medical, legal, financial, consumer products, governmental, non-profit and bio-pharmaceutical industries.

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