The Sun Treatment Center, distributed by Sunscreen Mist of Newport Beach, CA, has taken its manufacturer's extensive expertise in spray-on tanning technology and developed a vending booth to be placed in any area with a high concentration of sunbathers.

The booth utilizes a virtually silent, state-of-the-art spray system which applies each user with 2 ounces of FDA approved 15 or 30 SPF Sunscreen (twice the FDA recommendation). In addition, the sunscreen formulation provides waterproof, broad spectrum, PABA and alcohol free, and tears-free protection. "The formulations make the Sunscreen Mist Booth ideal for parents (who find it difficult to apply sunscreen to small children), adults with limited mobility, and people who just want to enjoy more of their vacation with the assurance that they are protected from sun damage," comments Jordan Lichman, Co-Founder of Sunscreen Mist, an exclusive distributor of the Sun Treatment Center.

Mr. Lichman was inspired to build a spray-on sunscreen booth after a week-long family trip to the Caribbean. "Everyone spent at least 15 minutes a day putting sunscreen on ourselves and each other. Despite our best efforts and using a variety of high SPF sunscreens, we ALL got sunburned. Some of us missed spots, another didn't use enough. I knew there had to be a better way." After returning home, Lichman, who spent almost a decade in luxury hotel operations before his recent graduation from the University of Maryland's MBA Program, researched and found a manufacturer had recently launched the Sun Treatment Center with Allevea™, Natural Suncare Products after four years of development. By Fall 2006, Jordan, and a team of sales and legal executives, had signed on as the exclusive distributor for the Sun Treatment Center.

While there are a variety of high quality, broad spectrum sunscreens available, they all seem to suffer from one or more shortcomings in their delivery method. Those problems include: uneven application, difficulty for users applying in hard to reach areas without a mirror or assistance, eye irritation from alcohol based sunscreens, difficulty applying to young children (who are the most susceptible to sunburn), and simply not using the proper amount.

Even the popular "Continuous Spray" aerosol sunscreen cans have problems. According to Tara Pope of the Wall Street Journal (June 20, 2006, Health Mailbox), "Because they spray on clear, it's not always easy to tell if every bit of exposed skin has been covered. The sprays can also be expensive. [A $10 bottle can run out after as few as four to six uses. Spray sunscreens also typically contain alcohol, which allows them to spray on clear and dry quickly, but they can also [irritate a rash or sunburn. They also aren't recommended for spraying on the face. Users can spray the sunscreen in the hands and rub on the face, but consumers may prefer to buy a second sun-protection stick or lotion formulated for faces." Even in mild breezy conditions more sunscreen can end up in the air than on the user. The Sunscreen Mist, Sun Treatment Center solves all the shortcomings of existing sunscreens.

In addition, Sunscreen Mist provides a profit source for those placing a Sun Treatment Center on their property. A 300 room hotel can easily NET over $10,000 per year. Property owners have been enthusiastic since the booth requires NO attendant and NO plumbing, provides a hygienic rinse before every use, uses only Allevea™, Spa Collection, Suncare products, has slip-resistant flooring, and offers insurance, lease and finance options. Sunscreen Mist has seen strong initial demand for the booth among water parks, hotels, spas, and multi-family properties with pools. These buyers see it as a wonderful amenity and a way of assuring guest safety, comfort, and convenience, while offering a new opportunity for operating income. An application will cost the user as little as $2, which they can pay with a credit/debit card, key card or cash (unless the property offers the Booth as a free amenity). "This price makes it competitive with aerosol sunscreens, but provides much greater value in terms of convenience and safety," Lichman added. For more information contact Jordan Lichman or visit Sunscreen Mist on the web at www.sunscreenmist.com.