Harley-Davidson® riders get revved up for spring at Daytona Bike Week.

By early March, the streets of Daytona Beach, Florida will shine with the warm spring sun and thousands of tons of glinting chrome and steel, as hundreds of
Harley-Davidson ® riders kick off spring. Daytona Bike Week is the motorcycle party of the season, welcoming riders who return year after year to mark winter's end with the annual event.

Daytona Bike Week 2007, which runs March 2-11, will feature a variety of events that offer something fun and exciting for every enthusiast. Some of the most popular events already scheduled include:
-   Harley-Davidson® and Buell® Demo rides at Daytona International Speedway
-   H.O.G.® Members-Only Reception
-   New Products Show

Reservations for Rest and Relaxation
Like all gatherings in which Harley-Davidson participates, Daytona Bike Week is all about people and events, roads and riding. The excitement is nonstop, but there are plenty of places to cool the engines and just chill out. Harley-Davidson has saved rooms for its riders at three area hotels, each offering their own individual mix of relaxation and fun. Because rooms tend to get reserved quickly for this popular event, riders are urged to make their reservations now.

- The Plaza Ocean Club is a sophisticated beachfront retreat. In addition to a variety of recreational activities, the hotel offers superior accommodations and the type of attentive service expected at a three-star hotel. Bike wash facilities are located on site.

- LaPlaya Resorts & Suites, a three-star hotel located across the street from a popular shopping plaza, offers comfortable oceanview guestrooms with private balconies, full service amenities including bike wash facilities, and a friendly staff. The sparkling swimming pool and a comedy club featuring national acts are ideal for relaxing after a day of biking.

- The two-and-a-half star Oceanside Inn Beach Resort is the perfect setting for an unforgettable vacation experience for Daytona Bike Week visitors. Spacious, oceanside guestrooms offer panoramic views of the Atlantic Ocean. An expansive beach, unique restaurants and shops, a variety of entertainment venues, and bike wash facilities are all located nearby.

During Daytona Bike Week, all three hotels offer secure on-site motorcycle parking free of charge. Trailer parking is available on site at the Plaza Ocean Club and LaPlaya Resorts & Suites, and off site at Oceanside Inn Beach Resort.

The Harley-Davidson ® website (http://www.harley-davidson.com/wcm/Content/Pages/Events/Daytona.jsp?locale=en_US&bmLocale=en_US) offers links to all three hotels so that checking room availability and making reservations is quick and easy. Riders are urged to make their reservations now, as rooms tend to go quickly. A two-night minimum stay is required if checking in on March 3rd , and a four-night minimum stay is required if checking in March 7th -10th .

Making the Most of Cruising the Coast
In addition to Daytona Bike Week events, motorcyclists can also take in the beauty of the area's many pristine white beaches and scenic byways. A popular destination for centuries, the Florida coast and the A1A Scenic & Historic Coastal Byway are favorites among motorcyclists. Miles of stunning beach and serene byways curving along the coast offer the perfect backdrop for a week of riding, relaxing, and getting reacquainted with fellow motorcyclists.

The beaches offer plenty of space to spread out with buckets and blankets for those who want to catch some rays. For anyone who can't wait to get their hooks into fishing season, charter-fishing boats offer a chance at flounder, snook, whiting, snapper, or blues, while land lovers can dangle their lines from nearby piers. Competitive anglers will find no shortage of fishing tournaments that test both patience and skill.

A ride along the coastal byway also offers an opportunity to experience the beauty of both the landscape and wildlife. The byway supports a variety of wildlife, including 50 endangered species.

Since participating in Daytona Bike Week is an important part of the history and tradition of Harley-Davidson -- as well as its future -- it's only fitting that the event take place in an area rich with its own history. Riders can cruise to nearby St. Augustine, the oldest permanent European settlement in North America. The Colonial Spanish Quarter shows what life was like in 18th Century Florida and offers historically accurate demonstrations in blacksmithing, carpentry, and other trades. And the history of the area's military might is on display at Fort Matanzas, Castillo de San Marcos, and Fort Mose.

Daytona Bike Week and the Best of Harley-Davidson ® Riding
Motorcyclists may come to Daytona Bike Week to take in the first warm days of spring, to explore an exciting city, or to share rides and experiences with others who have a passion for the sport of motorcycling.        

Harley-Davidson® riders connect with one another in a unique way that goes beyond the motorcycle, which is why many riders attend events such as Daytona Bike Week. Motorcyclists also meet and ride together at rallies, fund-raisers and dealer rides. The Harley Owners Group® (H.O.G.®) is the largest company sponsored motorcycle enthusiast group, as more than a million members enjoy the camaraderie that this organization offers. The Motor Company also attends many races and events throughout the year to further strengthen the bond with riders.

And it's not just the experience that Harley® riders are passionate about, as they feel the same way about their bikes. The flowing curves of the fenders, the smooth lines of the fuel tank, the piercing reflections from perfect chrome, the visual muscle of a big V-Twin engine are the look that sets Harley-Davidson® motorcycles apart from all others. And, of course, the sound and feel.

No other motorcycle has the same heart pounding, pavement-thumping sound as the venerable Harley® V-Twin. It's a sound that's spanned generations, and it's as distinct as the people who ride. From its start more than 100 years ago, Harley-Davidson has made a profound impact on the sport of motorcycling and the people who love it. And all that passion will be on display at Daytona Bike Week, where winter is a distant memory under the shining spring sun.

Harley-Davidson Motor Company, the only major U.S.-based motorcycle manufacturer, produces heavyweight motorcycles and a complete line of motorcycle parts, accessories and general merchandise. For more information, visit Harley-Davidson's website at www.harley-davidson.com/Experience