"When Boston PR agency CM Communications launched in 1986, we offered our clients a broad mix of communications tactics to support their business goals," said Lori Moretti, President and CEO of CM Communications. “Today, our integrated service philosophy continues to yield maximum results, as we tailor campaigns to reach target consumer audiences in a fragmented media marketplace.”

Hospitality and residential real estate clients of CM Communications include The Balsams, a Delaware North grand resort hotel in New Hampshire’s White Mountains; The Goodwin Hotel, an historic boutique hotel located in downtown Hartford, Conn.; Matthews Hospitality Group, a collection of ultra-elite properties including The Palm House, a condo hotel on Palm Beach Island, Fla. and Point Breeze, a new residential condominium enclave with spa and dining amenities on Nantucket Island, Mass.; and South Shore Country Club, a new 285-home active adult community in South County, R.I. The agency is also proud to add to its roster the Skin & Laser Surgery Center of New England, offering dermatology and cosmetic laser surgery with offices in Chelmsford, Mass. and Nashua N.H.

“CM Communications has demonstrated the value of strategic public relations as an integral part of our campaign to position The Balsams as a four-season luxury resort destination for today’s discerning traveler," said David Lindelow, General Manager. "They’ve proven that public relations can impact the bottom line."

Sarah Leaf-Herrmann Joins as Vice President
In support of this expansion, CM Communications has hired Sarah Leaf-Herrmann as Vice President, Marketing and Public Relations. Formerly Director of Public Relations at Four Seasons Hotel, Boston, she has represented Boston 3- and 4-star fine dining restaurants Radius, Clio, Rialto, and L’Espalier, as well as Arrows Restaurant in Ogunquit, Maine. Her hotel marketing experience includes the Eliot Hotel and Lenox Hotel, Marriott Long Wharf in addition to The White Barn Inn, a Relais & Chateaux property in Kennebunkport, Maine. With twenty-four years of experience encompassing both consumer product launch and hospitality marketing, Sarah increases the agency’s capacity, bringing demonstrated creative talent and success to strategic planning and marketing campaign implementation.

About CM Communications
Founded in 1986, CM Communications is a full service Boston-based marketing communications agency offering strategic marketing and creative services including brand development, graphic design, media strategy, public relations, Website development, advertising, direct mail and digital marketing. The agency is the recipient of numerous awards including the Adrian Award from the Hospitality Sales & Marketing Association International, the Bell Ringer Award from the New England Publicity Club and the Prism Award from the Builders Association of Greater Boston. CM Communications is located at 29 Newbury Street, Boston. Tel: 617-536-3400. www.cmcommunications.com.

Contact:
Lori Moretti
CM Communications
617.536.3400
lmoretti(at)cmcommunications.com