• Reaching qualified buyers, also known as lead generation, is one of the top 3 greatest challenges for non-HRmarketer members; only 7 percent of HRmarketer members said they had problems reaching qualified buyers
• Members are less likely to invest in pay per click advertising, instead opting for tactics that achieve organic SEO rankings
• Members have a better mix of direct and brand marketing-- only 7 percent rely completely on direct whereas 28 percent of non-members are completely reliant on direct marketing

While many industry experts acknowledge that the HR/Benefits industry tends to be late adopters or laggards when it comes to new technologies and marketing tactics, a select group is in the early majority. Recent research demonstrates that this group is driving more leads and creating higher ROI in marketing than their competitors. HRmarketer, the no. 1 marketing and media visibility service for companies selling to human resource decision makers and employee benefit brokers, is one tool that these forward-thinking marketers use.

"We offer our HRmarketer.com members an abundance of training and tools to help them maximize their online publicity, increase their SEO and generate sales leads ," said Mark Willaman, president of Fisher Vista, LLC, creators of the HRmarketer.com service. "This research helps tell the story of HRmarketer members successfully adapting to the modern marketplace."

For those interested in the practical tips, analysis of industry trends and forecasts that HRmarketer has consistently delivered to its clients, HRmarketer recently released its latest research report, Trends in HR Marketing: Forays in Marketing 2.0 and PR 2.0.

This report provides information on trends and best practices for marketing to the HR/Benefits marketplace, and more specifically on the adaptation of Marketing 2.0 and PR 2.0 techniques for that marketplace. It includes an analysis of trends and the technologies most used in this industry. Finally, this report offers insight into the tremendous opportunity available to those marketers who are willing to innovate and are interested in gaining more market share.

For more about HRmarketer.com, visit www.HRmarketer.com

About HRmarketer.com
HRmarketer is the # 1 Internet marketing and media visibility service for companies selling to human resource departments and/or targeting employee benefit brokers and consultants. Founded in 2000, HRmarketer helps companies generate more publicity, traffic and sales leads and is used by hundreds of recruitment and staffing, payroll, employee benefit, training and development, outsourcing and other human resource suppliers, as well as PR and marketing agencies. HRmarketer combines a database of marketing and PR opportunities with press release distribution, campaign management, business intelligence and advisory services. Learn more by visiting www.HRmarketer.com

This press release was distributed through eMediawire by Human Resources Marketer (HR Marketer: www.HRmarketer.com) on behalf of the company listed above.