The Direct Plan allows employers to set a maximum dollar amount they will reimburse an employee and each of their dependants in a year. The employer also selects the schedule by which Superior reimburses the employee for dental care dollars spent up to that amount.

"We understand that employers are looking for new creative options to help offset the high cost of medical coverage for their workforce," says Traci Harrell, Superior's Director of Sales and Service. "We also know that some employers are looking for ways to go beyond the typical limitations of traditional dental insurance."

With health care premiums continuing to skyrocket - and putting a tremendous amount of pressure on the employers - more and more of the available dollars are being absorbed by health care premiums. Employers are looking for solutions to help contain health and dental care costs. The Direct Plan is a great way to begin asking the employees to play a bigger role in their own dental care spending decisions.

Superior is offering The Direct Plan in addition to their original dental plan, The Preferred Plan. For more information, please visit www.superiordental.com.

About Superior Dental Care Alliance

Superior Dental Care was founded by a group of practicing dentists in 1984 to fill the need for a quality dental plan in SW Ohio. Superior, which is owned and directed by participating dentists, quickly grew and expanded to all of Ohio and Kentucky.

In 2006 Superior Dental Care, Inc. reorganized to form a new parent company, Superior Dental Care Alliance, Inc. This new company was created in order to deliver even more dental care options to employers throughout the country. Superior Dental Care Alliance, Inc. is a privately owned parent company of both Superior Dental Care, Inc. and Innovative Dental Benefits, LLC. Superior Dental Care Alliance stockholders wholly own both of the subsidiary companies. For more than 20 years, Superior has focused on providing the highest quality dental benefits that ensure the best solution for employers and employees.

Contact:
Traci Harrell
Director of Sales and Service
Superior Dental Care Alliance
937.438.0283
http://www.superiordental.com