'Playing the Game: How Egg collaborates with customers to increase the value of their experience with Egg and deliver increased ROI to the business' will be presented by John Jennick, Head of Customer Experience Measurement and Action at Egg, and Gary Schwartz, Vice President Product Marketing, FIRM.

John Jennick explains; "In 2005, Egg challenged its employees to play 'The Game'. Contrary to the goals of most other contact centers, Egg's Game encourages employees to spend more time talking with customers about the products or help they need to use their money more effectively. Together with our employees, our customers are learning to make their money work for them and ultimately how to transform their lives. Most people in our industry don't have the time or interest to spend hours slaving over their accounts. At Egg, it is our purpose to make it easier and less toxic for our customers to do this."

John Jennick and Gary Schwartz will describe how Egg's customer insight team measures Key Attitudinal Indicators (KAIs)™ within Egg's Contact Centers at different points in the customer journey in order to measure and enhance their experience with Egg. They show how automating and integrating online surveys into critical business processes in a B2C setting delivers actionable insight that results in demonstrable increases in customer satisfaction, improved morale in the workforce, and a real return on investment.

The presentation will take place at the ESOMAR Congress, The Queen Elizabeth II Conference Centre, London, on September 18 at 1.55pm. John Jennick and Gary Schwartz have also contributed to an exclusive ESOMAR Congress podcast covering key insight issues including measuring customer experience. The podcast is available for download at http://www.researchtalk.co.uk/events/2006/08/18/esomar-countdown-to-congress-4/.

About FIRM
Future Information Research Management (FIRM) is the world's leading provider of software for Market Research (MR) and Enterprise Feedback Management (EFM). The company has 100 employees and offices in Oslo, London, New York and San Francisco. FIRM's software is also distributed through partner resellers in Amsterdam, Sydney and Tokyo. FIRM became a public company in December 2005, and is listed on Oslo Stock Exchange under the ticker "FIRM".

Confirmit, FIRM's flagship product, is a web-based survey, feedback and reporting software. FIRM's two target markets and product offerings are Global 5000 companies with Confirmit EFM (Enterprise Feedback Management) and market research companies worldwide with Confirmit MR (Market Research). Customers include Accenture, ACNielsen, Aker Kværner, Dow Jones, Egg, Hewlett Packard, Ipsos, Microsoft, Storebrand, Statoil, and Tomra.

For more information about FIRM and Confirmit, visit www.confirmit.com.