The article states that when you start out, “no matter how small, every company needs a dedicated sales pro to make sure business is constantly rolling in the door”.
What they don’t tell you is how to find that good sales pro and how to tell if they are a good sales pro or not. Too often, when an owner or manager is looking for that perfect sales person, they don’t really know what to look for.
What skills and talents make a sales person good? Mr. Ishee shares a few key questions to help filter out the good sales representatives vs. the ones that will drain your cash.
If you are hiring someone who is new to the sales profession, ask these 3 questions:
1) Ask yourself if you were in the market to buy, would you buy from them?
2) Do they spend most of their time in the interview asking key questions or do they spend their time talking and telling about themselves or their product?
3) Why they were the best in their last job?
Mr. Ishee says to listen carefully to their answers. It really doesn’t matter what they did, if they were a garbage person, ask them why they were the best garbage person in the garbage industry. If they are proud of what they did and over achieved in each job where they worked, chances are they will be successful selling for you.
If you looking to hiring a seasoned sales professional, ask them to explain their sales process or method they use. Every top sales producer has a “process” that they use consistently. Many will tell you that their skills are developed from many years of street experience and certified training programs they have attended, but you need to know if they actively use these skills or not? Ask them if they can map out their process on paper? Can they flowchart out the steps to the process. If they can, have them draw it out and hire them. If they can’t, run.
As the decision maker, knowing the key to consistent sales results is simply having a process and using it daily.
One key question Mr. Ishee asks business owners to think about is “If you had a system that could manage the timing and put you in front of prospects when they were ready to buy what you sell, what percent do you think would allow you to at least be included in the bid?” If it is at least 25%, you should investigate implementing a system that can automate the process for you.
To learn more about services offered by or ways to implement a sales process that can help generate more consistent leads, referrals and sales, visit www.plumtreemarketing.com or to request a free 30 minute free consultation, send an email to e-mail protected from spam bots