The VDP Complete website (www.customxm.vdpcomplete.com) features a powerful ROI tool that allows the effectiveness and cost of each campaign to be calculated. Combining highly targeted messages and customized content has been shown to dramatically improve response rates and drive a higher return on investment. VDP Complete clears the most difficult hurdles of executing variable data marketing programs. The system is ideal for small businesses or sales and marketing departments who simply do not have the time to manage another process.

VDP Mail is a proprietary marketing methodology that includes an in depth analysis of existing client information. This is used as a basis for determining list acquisition requirements and the campaign design. VDP Mail allows companies to rapidly implement a cohesive brand building, sales and marketing campaign.

VDP Web, the back end support of VDP Complete, provides the ability to capture “soft leads” from web visits. Detailed reporting tools capture the identity of web visitors even if they do not call or submit their information. Robust functionality eases the process of opt-in marketing by using pre-populated forms. This allows customers to opt-in without typing their information resulting in increased response rates and fewer errors. VDP Web can be executed as a stand alone product to add unique URL’s, personalized web pages and opt-in marketing to any program, printed or electronic.

About Custom Printing:
Custom Printing (www.custom-printing.com)is a full service printer that provides all the components of highly successful direct mail campaigns. Our story is one of constant change as we apply long held traditions of values and integrity to cutting edge technology so that we can continue to be the printer of choice for our customers. In-house experts and carefully vetted partners execute all aspects of the campaign including concept, copy, design, art, web development, printing, mailing and reporting.

About JFM Concepts:
JFM Concepts (www.jfmconcepts.com), leading experts in variable data marketing and providers of the turn key VDP Complete™ marketing system, is a full service direct marketing firm that provides all the components of highly successful direct mail campaigns. In-house experts and carefully vetted partners execute all aspects of the campaign including concept, copy, design, art, web development, printing, mailing and reporting.