International direct marketing expert Lois K. Geller, President of Mason & Geller based in Hollywood FL, will lead the half-day seminar for real estate agents who want to grow their business with direct mail. Based on her recent book by the same name, attendees will learn first-hand how to establish themselves as trustworthy real estate agents whom buyers or sellers can turn to with confidence when they need help with a real estate transaction. Every attendee will receive a free copy of Ms. Geller's book "SOLD! Direct Marketing for the Real Estate Pro." Moreover, Mason & Geller's Art Director and Creative Strategist will be in attendance and participating in interactive creative development sessions by providing hands-on design guidance and suggestions for improvement to direct marketing communications.

"SOLD! is about using proven, profitable direct marketing techniques to develop and grow relationships with people … hundreds, even thousands of people, each of whom will buy and sell two, three, four or more homes in their lifetimes," said Lois Geller. "Real estate agents all over the country are writing me to share real estate success stories based on the direct marketing principles they learned from this book."

A highlight of the seminar is the opportunity for real estate professionals to receive a critique of and recommendations for improvement on their current direct response marketing campaigns, whether direct mail, email, or print advertising. Attendees are encouraged to bring samples of their direct marketing advertisements and/or mail campaigns to the seminar and will have ample opportunity to receive professional advice and critique for improving their efforts.

"Real estate agents who attend will learn direct marketing best practices designed to help them generate more listings and attract more buyers," said Keith Fletcher, FDMA President. "We are pleased to share the powerful secrets of direct response marketing with South Florida's real estate community."

"SOLD! Direct Marketing for the Real Estate Pro" is the fourth in the FDMA's direct marketing professional education series launched earlier this year. The seminar series, which has already included events on search and email marketing, now continues with a focus on direct mail and in future months may include instruction on specific specialties within direct marketing, such as creative development or database management.

About the Florida Direct Marketing Association (FDMA) www.fdma.org
The FDMA has over 200 members, including catalogers, Internet retailers, financial services providers, publishers, book and music clubs and retail stores. "Direct marketing" is the art and science of sending one-to-one promotional messages directly to consumers, which allows marketers to measure response rates and campaign effectiveness. FDMA regular monthly luncheons are held on the third Thursday of each month at the Westin Hotel in Fort Lauderdale. New members attend their first luncheon for free. Special membership rates are available for non-profit organizations as well. For additional information, please contact Keith Fletcher, FDMA President, at 786-357-3275 or visit www.fdma.org/join.asp.

About Lois Geller, founder of Mason & Geller www.masongeller.com
Prior to founding her own company, Ms. Geller was President of several agencies. In New York, she headed AC&R Direct, a Saatchi and Saatchi agency, and Geller Direct, a TBWA subsidiary. In Toronto, Canada, she headed up J. Walter Thompson Direct and Vickers and Benson Direct. Many of her programs are for international markets.

Lois has written several books in the field of Direct Marketing. Her newest (January 2007) is Sold! Direct Marketing for the Real Estate Pro. The new revised edition of Response! The Complete Guide to Profitable Direct Marketing, was published October 2002. Previous editions of Response have been published in nine countries. Her other books include, Direct Marketing Techniques: Building Your Business Using Direct Mail and Direct Response Advertising and Customers For Keeps. Lois' articles are published in many magazines, including Direct Marketing Magazine and Today's Manager and Selling Power. Her Creative Corner column is featured monthly in Target Marketing Magazine and her Direct Marketing Diva column is in Fortune On-Line.

Lois is a member of the Direct Marketing Association, the Direct Marketing Club of New York, the Healthcare Businesswomen's Association, the Financial Women's Association, the Cornell Club, and serves on the Board of Directors of The Direct Marketing Idea Exchange, and is chairman of the Scholarship Committee. She won the Silver Apple Award for Lifetime Achievement in Direct Marketing in 1999, the Echo Award in direct marketing and many RSVP Awards in Canada. Keynote speaker and guest lecturer, Lois Geller travels the world to speak about branding, direct marketing essentials, customer retention and creative strategies. She has been a guest lecturer and a popular keynote speaker at dozens of direct marketing conventions, in the U.S., Canada, Sweden and Russia. Two years ago she launched the now popular Direct Marketing Boot Camp to teach corporation executives direct marketing.

Lois holds a Bachelor of Science Degree from Boston University and is an adjunct professor at New York University, where she leads the Direct Marketing Lecture Series and was named Professor of the Year in 1999. She has been a Dale Carnegie instructor and taught the Catalog Marketing Course for new clients and employees at Y&R.