Century Group (CEYG) provides exciting new opportunities in non-traditional revenue and content offering in the online media space to compliment offline advertising and marketing for broadcasters. Its subsidiary Broadcastbid.com has a unique product that fills a definite need in traditional media companies and which will offer auctions to advertisers similar to eBay. BroadcastBid.com offers radio stations different ways to generate non-traditional revenue, from set-price sales to classifieds.
Century Group has announced it is ahead of Company plans with over 160 individual radio stations signing agreements to use its BroadcastBid.com's online auction and advertising platform.The sign-up rate is now seeing more than one new station every business day become a new BroadcastBid.com user. The success of the marketing program is based upon the ease of use for radio stations to generate new sources of revenue by becoming part of BroadcastBid.com's auction network. The pre-populated auctions are clearly very attractive for traditional radio broadcasters looking for creative ways to increase online revenue that convert radio websites from cost centers to revenue centers.
The powerful product platforms propelling BroadcastBid.com are the 150 different name brand manufacturers representing 200,000 different products. The free signup makes this revenue-based performance model a fast sell.
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