The Borenstein Group, a leading integrated technology branding and public relations firm, today announced it was hired by MicroPact, a leading Enterprise Resources Planning (ERP) software maker, to brand and launch entelliTrak, its web-enabled tracking software for information management of complex tasks such as complaint management and regulatory compliance. The Borenstein Group will help MicroPact develop the brand strategy, creative for integrated marketing collateral and web site, and support the effort with strategic public relations in key media.

MicroPact's products are in use today by numerous U.S. Government Agencies including the Department of Energy, Department of Navy, Defense Contract Management Agency, Federal Emergency Management Agency, Food Safety and Inspection Service, National Gallery of Art, National Science Foundation, the U.S. Patent and Trademark Office, and the U.S. Postal Service, as well as commercial organizations including American Public Communications Council and Cavalier Logistics.

EntelliTrak™ is an enterprise software package that tightly integrates web services, database services, sign-on services and application business rules in a fashion that permits multiple users to have access to a common data store via multiple applications and unique interfaces. EntelliTrak provides the flexibility needed for the diverse business rules of government agencies to track virtually any digital data. EntelliTrak is designed to provide these capabilities in an environment offering maximum ease of use with minimal setup, configuration and maintenance demands on the client.

Gal Borenstein, President of The Borenstein Group, stated, "We are excited to welcome MicroPact to our family of winning technology brands. MicroPact's ingenuity and leading-edge vision for a web-enabled world where data tracking is made easy has numerous applications and we look forward to helping our client capture and optimize the market share they deserve."

The Borenstein Group
The Borenstein Group is a national integrated branding, marketing communications, advertising, and public relations agency that specializes in serving the strategic needs of upstart to mid-market technology firms in the Business-to-Business and Business-to-Government sectors. Its sector specialty areas include telecommunications, systems integration, information technology, software, and biotechnology. With headquarters in Northern Virginia, The Borenstein Group's mission is to develop, build, deploy, and maintain creative technology brands in tough-to-crack vertical and horizontal markets through fusion of strategic positioning and effective business communications. With over a decade of performance in the technology sector, The Borenstein Group represents current clients like Marconi, NetTalon, Spherix, InfinityQS International, CR Software, Resource Consultants, Leros Technologies, Innovative Business Technology, Marlin Integrated Capital Holdings, and Asset Performance Networks.