My-ANI.com searches and publishes relevant topic-based articles and information from around the web. It dynamically refreshes new content on an hourly basis. Once the beta test is complete then the team will be releasing a series of new World Guides for automotive, telecoms, personal finance, and petcare.

Iain Gaynor Editor in Chief commented, "The recently-launched My-ANI.com World Wine Guide http://wine-news-info.my-ani.com/ is already the largest resource of its kind on the web. This shows the power of My-ANI.com as one of the new key web resources".

The My-ANI.com editorial team is committed to strict quality control, and ensuring that search relevance to topic is always accurate. My-ANI.com also has an editorial vs. advertising balance in order to ensure the best possible consumer experience.

The My-ANI global reach is currently for English speaking readers; once beta testing is completed and feedback is integrated, then a series of multi-lingual resources is planned for early to mid 2008.

My-ANI.com was devised by Iain Gaynor, the original founder of the renowned travel site Kasbah.com, which was sold to Sir Bob Geldof's company Deck Chair in 1999.

Other founders include:
Alan McCulloch formally Managing Director of Saatchi and Saatchi Vision and i-level PLC in the UK.

Juergen Haas is currently Geschäftsführer at Paragon Executive Services GmbH in Germany and was previously a Board Director at Advent Publishing Systems Ltd in the UK, the manufacturer of the publishing engine Arbortext APP.