This has lead to great expansion of the holiday car market and most UK based car hire companies now offer rentals abroad either through their own branches or foreign partners.
This has made it much easier for holidaymakers to hire abroad without the need to book through a travel agent, or tour operator. Continental Europe remains a popular destination with countries such as Spain, Italy, France and Germany being the chosen hotspot for many Brits.
Tourists don't have to worry about being able to speak a foreign language or deal with an unknown company as they can now book a car over the phone or on a British based website and be confident that they will have a hassle free holiday.
The introduction of price comparison websites has made it easier for travellers to compare low prices for their holiday car hire, but it's often the case that even bigger discounts can be found by booking directly through a popular rental firm. With prices as low as £75 for a weeks rental in Malaga and Majorca and £150 per week in Rome and Nice it's easy to see why consumers are keen to book a car on their own accord.
Some tourists still like to opt for public transport when visiting a foreign country usually due to a lack of confidence at driving on foreign roads. However modern cars have helped to ease the problems of driving abroad thanks to improved technology and safety features.
Hiring a car whilst on holiday also offers some great advantages, it gives tourists much more flexibility without being restricted to bus times and routes, and attractions within walking distance. More Brits than ever drive at home and feel hiring a car is an important part of their holiday.
